CinemarkMovieClub
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Cinemark launches a monthly movie program to rival MoviePass
MoviePass, the $10-per-month movie theater subscription service, was so unexpectedly popular when it launched last August that the company struggled to meet demand. Its success hasn't gone unnoticed, especially by the competition. Theater chain Cinemark is creating its own service, Movie Club, but with far less generous perks. For a $9 monthly subscription, it grants a single ticket (instead of one every day) but also gives 20 percent off concessions and cheaper bulk ticket rates.
