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Disney shuts down kid-friendly Club Penguin Island to cut costs
Last year, Disney's kid-friendly online game Club Penguin shut down and the company relaunched it as a mobile app called Club Penguin Island. But now, Kotaku reports, Club Penguin Island is going away as well. Employees at the Kelowna, British Columbia studio behind the game received a notice this week that Club Penguin Island was being shut down and that they were being let go. "For several years now, we have been experiencing increasing global competition," Disney said in a letter to staff. "We have explored many options to improve efficiency and reduce costs. These measures have succeeded to some extent. However, in order to reduce costs further and become more competitive, we find that we must reduce our workforce."
Disney's Club Penguin will relaunch as a mobile app in March
After 11 years online, Disney's kid-friendly social network Club Penguin will shut down at the end of March, to be replaced by a new mobile-only version called Club Penguin Island. The site originally launched in 2005 before Disney bought it up two years later and devoted considerable resources towards making the platform a safe space for kids to play games and chat online. When it launches on March 29th, Club Penguin Island will carry over the same philosophy to a new standalone mobile with an updated look plus new features, games and quests to engage with.
