coalition for better ads
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Chrome will clamp down on sites with annoying video ads
As part of its ongoing efforts to block annoying video ads, Chrome has announced a new set of video advertising standards. The guidelines are based on data from the Coalition of Better Ads, which says there are three types of video advertising that people hate most. Chrome is taking a strong stance against these ad types, and it says website owners have four months to stop running the intrusive ads, or they will risk losing advertising completely.