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Switched On: Toshiba and the Blu-ray Trojan Horse
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company's once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in the broader story of home entertainment as it uses the players not only to fill some product-line gaps but takes advantage of their connectivity to move to a future beyond any disc standard. Back when it was tending to its fresh format war wounds, Toshiba did not always see this potential. After it exited-- and effectively ended-- the HD DVD market, the March 3, 2008 edition of The Wall Street Journal ran an interview with Toshiba chief executive Atsutoshi Nishida that detailed ambitious plans for avoiding Blu-ray. On the low end, Toshiba would improve DVD playback to seek near-parity with Blu-ray quality at lower cost. That idea was productized in Toshiba's XDE DVD players and televisions. XDE was met with mixed reviews, however, and the plummeting prices of Blu-ray hardware last holiday season cut its viability short. Flirting with connectivity on the high-end, Nishida noted that it was now possible to bridge PCs and televisions better, and that he wanted to put "even more energy" into video downloading. He may have been considering Toshiba's Qosmio multimedia powerhouse notebooks as an engine for driving high-definition content to the television. However, the long-lingering idea of bridging the PC and television, while indeed becoming easier technologically, still simply isn't worth the effort for most consumers. At CES 2009 as Sony, Sharp, Panasonic, Samsung, LG and Vizio showed off connected televisions, Toshiba didn't announce any broadband content partnerships for its premium Regza line of TVs.
Switched On: Apple wanes in the widget wars
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. One of the challenges for companies trying to build across the "three screens" of the television, PC and cell phone is adapting their distinctive technologies to those platforms. Apple showed strong early momentum on the Mac with its widget architecture, but is falling behind some rivals in bringing glanceable utility to other platforms. Introduced with Mac OS X Tiger, Dashboard widgets (or "gadgets" as Google and Microsoft call them) are small, simple applets intended to convey quick bits of information or provide a quick change of settings. Veteran Mac users recognized them as the reincarnation of desk accessories, which provided functions such as an alarm clock and note pad when the Mac could run only one program at a time. Apple aggregates thousands of widgets on a special web page, and Leopard brought a new feature called Web Clips to provide an easy way for consumers to create their own widgets from part of a Web page in addition to the more traditional Dashcode development tool. Dashboard earned its own button on the Mac keyboard. It drew some criticism due to its modal nature, but its ability to quickly display or hide a screenful of widgets without having to mess with window arrangements made it more convenient than the gadget implementation in Windows Vista and even Windows 7, which has freed gadgets from the Sidebar and now displays them on the desktop -- a throwback to the Active Desktop feature of Windows 95.
Microsoft job ads hints at Zune services in the living room
Well, what's this? A recent Zune job posting says the boys down Redmond-town are looking for someone to come up with "innovative user interfaces for delivering a rich, deep interactive media consumption experience in a living room environment." That sounds to us like integration of the Zune software team into the ConnectedTV division is starting to kick into gear -- the listing also specifically mentions on-demand audio and video content, which seem like a natural direction for ZunePass. We're not sure how any of this is going to pan out, but at least Microsoft is making moves to keep the struggling Zune platform alive -- whether or not that involves actual Zune hardware in the future is still up for debate.[Via Slashgear]
