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Sesame Street's executive producer on staying relevant after 46 years
Thanks to Netflix, Amazon and YouTube, the competition for kid's eyeballs is fiercer than ever, but that's not slowing down Sesame Street. Now in its 46th year, the show is making a bigger and bigger push into social media, with often hilarious (but secretly educational) results. I sat down with the show's Senior Vice President and Executive Producer, Carol Lynn-Parente, shortly after meeting my new best friend, Cookie Monster, to talk about the show's digital life and more.
Cookie Monster: The Engadget Interview
It'd be wrong to say that the cast of Sesame Street just discovered the internet. As it is, the show's characters have dozens of games and mobile apps, with a large video archive that goes at least as far back as "Me Lost Me Cookie At The Disco." It would seem, though, that someone over at the Sesame Workshop has been working to bring Big Bird and co. into the twenty-first century. For starters, Big Bird only just issued his first tweet ("tweet" -- get it?) last week. Meanwhile, PBS Kids just premiered Cookie Monster's first movie, The Cookie Thief, and, in an effort to promote it, also came up with this ingenious gif generator that basically lets Cookie take over your browser.
Sesame Go video service offers constant Cookie Monster for $4 a month
If you were looking for another streaming service to pitch a few bucks to each month -- and you have a few Sesame Street fans in the house -- Sesame Go might be your next subscription. For $3.99 per month or $29.99 for a year (you can cancel whenever), the US-only service will stream to PCs, Mac and mobile devices. It'll run within a web browser, which should mean less concerns about whether that fingerprint-addled tablet is compatible or not. The service starts today -- visit Sesame Go for details on how to get (how to get) a free two-week trial.
Found Footage: Sesame Street does the iPod dance
Big Bird, Grover Elmo, Cookie Monster, Snuffy (my bad) and the Sesame Street gang have been cool since I left my crib for the big-boy bed. Here they give some love to their favorite music player. Not too shabby for a bunch of 40-year-old dudes (except Elmo, who is young enough to be hip to the iPod). Snuffy isn't in this one as they couldn't find earbuds to fit. My mistake, I guess they could. Honestly, I surprised that Apple hasn't used this. Sunny days to all. Thanks to Chris Hollomon for the tip!
