Currys PC World
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Touring the world's first 'Google Shop'
For a while now, Google has been using Currys PC World stores across the UK to promote its latest Chromebooks, Chromecast and Nexus devices. The company normally takes over a small section of the shop with its own decor, demo stations and staff, which naturally attract the attention of curious customers. Google still hasn't built an Apple-style retail store of its own, but this week it moved one step closer with the launch of a new "Google Shop" inside the Currys PC World store on London's Tottenham Court Road. The company says it's the first "Google shop experience" to be opened anywhere in the world and will be joined by two more in Fulham, London and Thurrock, Essex later this year.
