Dark Patterns after the GDPR
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Most websites don't follow European cookie consent laws, study shows
Websites that operate in Europe are supposed to follow GDPR rules that let consumers to opt out of cookie-type tracking. However, most are making it "substantially more difficult" to reject all tracking than to accept it, according to a new study called Dark Patterns after the GDPR, by researchers from MIT, UCL and Aarhus University. In fact, only 11.8 percent of the 10,000 websites they checked "meet the minimal requirements that we set based on European law," the team wrote.
