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    Apple's AI acquisition could help Siri make sense of your data

    by 
    Jon Fingas
    Jon Fingas
    05.13.2017

    If it wasn't already clear that Apple is committed to improving AI, it is now. The tech giant has confirmed that it recently bought Lattice Data, a company that uses AI to make sense of unorganized "dark" data like images and text. It's not discussing what it plans to do with its acquisition, but a TechCrunch source claims that Apple paid $200 million. It's not a gigantic deal, then, but no small potatoes when only 20 engineers are making the leap. And if that same source is correct, it could be important for Siri -- Lattice had reportedly been talking to tech firms about "enhancing their AI assistants." But what does that mean, exactly?