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Dick's Sporting Goods is the latest retailer to price match Amazon
In what's yet another sign of the shifting retail landscape, Dick's Sporting Goods is now matching prices from Amazon and other competitors online. The new program, aptly named "Best Price Guarantee," is a necessary move by the company to compete with ecommerce giant Amazon and retailers like FinishLine, Footlocker, Target and Walmart. In addition to that, Dick's will also start price-matching sportswear brands, most of which are clients, including Adidas, Nike and Under Armour.
