DiscountProvidedByAmazon
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Amazon adds its own discounts to third-party seller products
For the first time, Amazon is cutting the prices of third-party seller items at its own expense to be more competitive with other online sites, a move first spotted by the WSJ. Such items are labelled as "Discount provided by Amazon," marking a new policy that even many of the retailers aren't aware of. "I do not know if this is new or if I just never noticed it before," wrote reseller Rock Creek Gifts on Amazon's seller forum. The discounts are less than 10 percent, and appear to only be applied for sellers that use Amazon's fulfillment service.