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Samsung and Amazon counter Dolby Vision HDR with HDR10+
Samsung and Amazon have unveiled HDR10+, an improvement of its current HDR10 open standard that brings it more up to par with rival Dolby Vision. The partnership makes sense as Amazon will create and stream HDR content, while Samsung will include HDR10+ in all its 2017 4K TVs, and offer updates for last year's models. The tech will help them counter some, but not all, of Dolby Vision's advantages, while still letting Samsung and other manufacturers avoid paying Dolby licensing royalties.
