easyway-to-stop-smoking

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  • US Dept. of Defense splashing out on anti-smoking game for soldiers

    by 
    Ben Gilbert
    Ben Gilbert
    04.20.2009

    We can think of a ton of better ways the US Department of Defense could spend the nearly $4 million it's investing in an anti-smoking game for soldiers. For instance: a bonfire; a rocket ship to the sun; or even a ton of Nintendo DS systems and the already-in-existence Easyway to Stop Smoking game. Instead, Alexander Prokhorov of M. D. Anderson Cancer Center will be taking the reins on the project, in tandem with Radiant Creative, and creating something akin to his past work with the company, Escape With Your Life (an anti-smoking game targeted towards "at-risk youth").Meant to teach players the dangers of cigarette smoking, the game will share many similarities with the developers' previous work, including a "standard-looking video game kiosk" presentation and a "depth of knowledge" education program meant to encourage soldiers to quit tobacco for good. Apparently, the game will also take around the same development time as most modern, AAA, console games, as Prokhorov's positing playtests for 2011 and a full release by 2013. [Via GameBizBlog]

  • Friday Video: Way too easy

    by 
    JC Fletcher
    JC Fletcher
    05.30.2008

    We know it's called the "Easyway Method" and all, but this video of Allen Carr's Easyway Method to Stop Smoking makes the process seem a bit too simple. You just play a minigame that illustrates how disgusting the components of cigarettes are, and then you're free from all desire to smoke? Really? All it takes to be put on the "Path to Freedom" is to be told you don't actually like smoking? We'll save you some money -- SMOKING IS BAD FOR YOU AND EXPENSIVE. Congratulations! You just quit smorking. Maybe they skipped a few steps, like the step in which the game gives you some effective motivation or encouragement.We must say that we are glad to see the line-art style from My Weight Loss Coach return for another training game.

  • Ubisoft bringing Allen Carr's 'Easyway to Stop Smoking' to DS

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    05.28.2008

    As evidenced by the many circular singe marks across our DS' bottom screen, we sometimes forget when we've switched the stylus out for a ciggy. Thankfully, Ubisoft and some guy, Allan Carr, frown upon our deleterious, chain-smoking activities, announcing their intention to teach us the "Easyway to Stop Smoking" via the DS. Developed in conjunction with Mr. Carr's "top experts" (top experts), the game will echo the method featured in the Easyway to Stop Smoking book, as well as its network of clinics. In case you were wondering, Ubisoft's press puff piece notes that said method "removes the smoker's belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping." If your lungs haven't been reduced to a hyperventilating mass of black goo by then, you can discover the Easyway to Stop Smoking this November.