emagazine
Latest
Men's Health magazine comes to the iPad
Men's Health, the world's largest men's magazine with editions in 40 countries across the globe, has released the Men's Health iPad Edition. With each issue you get everything you'd get in the pages of the regular magazine, but the iPad edition gives you extra benefits including an "Enhanced View" interface that overlays icons on any given page to highlight a page's multimedia features including video of exercises, real-time Snap Polls, bookmarking, and Twitter and Facebook integration. In addition to a Table of Contents pop-up, there's also a Scrub pane feature that allows readers to quickly flip through the entire issue via a film-strip view. Interestingly enough, Men's Health say they will start making enhanced back issues available on the iPad. The iPad is creating a new market for digital magazines and publishers are going to go through a trial-and-error period for a few months to find out what readers want. Right now Men's Health is not offering a bundled print magazine and iPad edition. They do note that the iPad edition will be identical to the print edition, with the exception of adding the interactive features discussed above. If you are a current subscriber to the Men's Health print edition, you will need to purchase the iPad edition separately. What about a subscription for the iPad edition? Men's Health says for now you'll need to purchase each issue à la carte, but they hope to make digital subscriptions to the iPad edition available soon. Men's Health Magazine for iPad is a free app that gives you a 10-page preview of the April issue. Additional issues can be purchased for $4.99.
WoodWing gives sneak peek at tools for creating iPad-based magazines
There are many great graphic artists out there, as there are many great computer programmers. However, it's difficult to find a great graphic artist that also has great programming skills. For artists more interested in content creation than programming frustration, WoodWing Software's recently unveiled iPad-magazine tools may hit the spot. The tools, designed with an Adobe InDesign workflow in mind, aim to facilitate the publishing of iPad-based magazines. WoodWing's Content Station serves as the main facilitator between artist and publication. In Content Station, the user can access and arrange (via drag and drop) the dossiers for a particular magazine brand or issue. Double clicking on the dossier will show the assets (images, movies, and InDesign document) that make it up. There, double clicking on an InDesign document will open it up in InDesign, where you can make your edits. When you're done editing the InDesign document or any other related asset and are ready to publish, publishing is just a click away in Content Station. Part of the fervor behind the iPad is its media consumption potential, in particular with traditional print media. The digital revolution has given birth to web versions of newspapers and magazines that, while more timely and convenient for readers, has also presented revenue challenges for traditional print media in the name of ad and subscription revenues. If Content Station can reduce the effort involved in moving from print to digital delivery, that's bound to help publishers leap over the digital divide. Thanks to TUAW reader Frank for the tip!
