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'Destiny' and the 9.5 million 'registered users' number (update)
Activision is the most profitable game publisher in existence. The company's behind the Call of Duty franchise, the Skylanders franchise and many more. You know World of Warcraft? Activision owns the company that makes it, Blizzard Entertainment. The company's latest big release is Destiny -- a $500 million bet that Activision's making on the studio that previously created the Halo franchise (Bungie Studios). The game launched on September 9th across four platforms: Xbox 360, PlayStation 3, Xbox One and PlayStation 4. Activision CEO Eric Hirshberg says the game was "profitable from day one," but the company's yet to release up-to-date sales numbers. Instead, it's offering a "registered user" statistic: 9.5 million. But what does that actually mean? (Update: According to Activision, it means an individual Xbox Live or PSN account, check below for more.) That's a good question. Hirshberg offered the following clarification during a quarterly financial call this evening: "To date we have over 9.5 million registered users -- of course there's a relationship to sell through, it's not exact. Because some people have more than one identity, but obviously that's directional." Okay, what?
Activision's dipping its toe into indie gaming with 'Geometry Wars 3: Dimensions'
Activision creates and publishes a small group of blockbuster video games aimed at mainstream consumers. The world's largest game publishing company handles some of gaming's most culturally impactful titles: the Call of Duty franchise, this year's Destiny, and the entire Blizzard catalog. This week at Gamescom 2014, Activision announced its first smaller effort in many years with Geometry Wars 3: Dimensions. As the name implies, Dimensions is the third entry in the Geometry Wars franchise -- a beloved series that debuted as a minigame within the first Xbox console's Project Gotham Racing 2. People like it so much in that completely unrelated game that it spawned into its own series. Sadly, the studio behind the originals (Bizarre Creations) was shuttered after a commercial flop with the critically-lauded racer Blur. Some of the folks from Bizarre are back on Dimensions, now part of a new studio named Lucid. But this isn't the return of Activision's expanded portfolio, says Activision CEO Eric Hirshberg.
Why Activision is spending $500 million on Destiny
Yes, it's true: Activision is spending half a billion dollars on Bungie's Destiny. Yes, that's true despite Bungie's statement that, "the budget for Destiny, including associated marketing costs and pizza Wednesdays, is nowhere near 500 million dollars." And that's because, when Activision head Bobby Kotick revealed that gargantuan number earlier this year, he was speaking to the entire franchise, not just this September's game. "That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."
