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  • Audi

    Audi made an escape room to promote its E-Tron cars

    by 
    Matt Brian
    Matt Brian
    10.17.2017

    The rise of the "escape room" has been incredible. Teams of people all over the world are now regularly battling zombies, embarking on real-life Legend of Zelda adventures or playing armchair detective via Facebook Live in fun, safe but wholly manufactured environments. The concept has become so popular that even major car makers have decided to get in on the act. Audi, for example, wanted to highlight the benefits of its all-electric E-Tron line, so it built a experience that basically presents all its future technology to the public.

  • Nintendo

    Playing Zelda in real life is a lot like doing grade-school homework

    by 
    Sean Buckley
    Sean Buckley
    02.01.2017

    Anyone who grew up playing the Legend of Zelda series has found themselves daydreaming about adventures on the plains of Hyrule. What would it really be like to traverse the lands of Zelda's kingdom, travel through time to solve puzzles and defeat an evil overlord with nothing but your own wit and bravery? It's an exciting fantasy, but temper your expectations. If escape room designer SCRAP's Defenders of the Triforce experience is any indication, the reality of a real-life Zelda adventure involves a lot of paperwork.

  • A real-world 'Zelda' escape room game is coming next year

    by 
    Tom Regan
    Tom Regan
    11.17.2016

    Have you ever found yourself humming the Zelda theme on your commute, longing to embark on a Hyrulian adventure? Well, next year Nintendo will make that dream a reality.