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Tidal's Rihanna exclusive drove a ton of interest in the app this week
Rihanna released her long-awaited new album ANTI earlier this week, her first release since 2012's Unapologetic. It was a surprise launch, and it had a twist: Rihanna offered it up for free in partnership with Tidal and Samsung. They offered 1 million free copies, which ran out less than two days after the announcement; to get the album, you had to install the Tidal app and get a download redemption code. The album is now out to buy on iTunes, but Tidal retains the exclusive streaming rights for Rihanna's latest, at least for now -- you can't stream it on Spotify, Apple Music, Google Play Music or the rest.
