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Adobe taps your car for targeted ad data
If it wasn't already clear that targeted ads are invading connected cars, it is now. Adobe has unveiled an extension of its Experience Cloud service that helps automakers and app developers interpret in-car data for the sake of personalization. The platform (not shown above) uses machine learning and other techniques to scoop up behavioral data, such as voice commands and preferences, in a way that helps companies tailor info to specific drivers. There are some genuinely practical advantages that could stem from this, but Adobe isn't shy about the main reason -- this is to help deliver focused ads, often while you're driving.
