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Facebook tests in-app store loyalty programs
Facebook doesn't just want you to tap on ads -- it wants you to head to the store. TechCrunch has learned that the social network is testing a Facebook Rewards loyalty program that offers perks when you scan a personal QR code (tucked within the Facebook mobile app, naturally) at an eligible store. It's just a "small test," according to the company, and there's no certainty that it'll become widely available. However, there are more than a few incentives for Facebook to make Rewards widely available.
