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Impossible Burger makes its grocery store debut in Southern California
Impossible Burger will soon be available at your local grocer. The company announced that starting on September 20th its plant burgers will be available at Gelson's Markets in Southern California, marking the first time customers can buy them in grocery stores. The burgers will be available in other grocery store chains in the state later this month, just as the brand makes its debut in East Coast grocery stores. Eventually, Impossible Burger plans to be available in grocery stores in every region nationwide by mid-2020.
Impossible Foods gets FDA approval to sell fake meat in grocery stores
Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.
