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Fender Play doesn't judge -- it just teaches you guitar
If you ask Ethan Kaplan, chief product officer of digital at Fender, about the death of the electric guitar, he gets a bit incredulous. And it's easy to understand why. As he's quick to point out, "for some reason, there's still a guitar on every stage." But while he's adamant his company and the industry is perfectly healthy, it's clear some of the cultural cachet of the guitar has dried up. Fender is hoping to turn the tides.
