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Twitter and Fox Sports have high hopes for their World Cup live show
With the 2018 FIFA World Cup in Russia just around the corner, right holders to the event are starting to share more details about their coverage plans. And, to no surprise to anyone, social media will play a major role in that. Fox Sports, FIFA's English-language broadcast partner in the US, is going all out on Twitter this year with a partnership that includes a daily, 30-minute live show from Russia and bringing near-live highlights to the platform. Twitter, which has around 330 million active users, has been ramping up its sports efforts in recent years, and it plans to use the upcoming World Cup to showcase the power (and potential) of its platform. Just yesterday, the company announced a three-year deal with Major League Soccer to stream 24 games per season.
