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Roku spent $150 million so it can sell more ads
Roku is no longer just a company making TV streaming boxes and dongles. It's become a powerful advertising company, too. By some estimates, it streams more ad-supported hours than any other over-the-top (OTT) platform. Today, it announced plans to double down. It has acquired the Boston-based ad-tech firm Dataxu for $150 million in cash and stocks.
App downloads saw a surge after iPhone 5 release
A mobile marketing firm named Fiksu has posted that the iPhone 5 had a tremendous effect on app downloads, bringing up totals by as much as 33 percent. That's huge, and Fiksu says it hasn't seen numbers like that since, well, the iPhone 4S released a year or so ago. I've heard about numbers like this before -- the creators of big apps like Doodle Jump and Angry Birds say their download numbers always experience a big jump whenever a brand-new Apple device is released, and considering how popular the iPhone 5 and the iPad mini have been already this year, it's not hard to imagine that developers saw nice benefits from both new devices. The high download numbers probably aren't over yet. Every year around the holidays, developers report a nice big jump in downloads, as more and more people bring new iOS devices home for the holidays and then go looking for apps to install on them. Especially around the Christmas / New Year's period, there will be lots of new iOS devices jumping into the App Store ecosystem, and we're likely to see more big movement during that time period. So yes, the iPhone 5 may have boosted app downloads, but I doubt the boosting is over yet. [via VentureBeat]
Report: Kevin Rose moving within Mountain View, now a partner at Google Ventures
Have you been wondering what Digg co-founder, Kevin Rose, has been up to since joining the Mountain View team a couple months back? Well, AllThingsD is reporting that Mr. Rose has left his duties as senior product manager of Big G's social network in order to make a move to the company's investment firm, Google Ventures. According to the report, the switch has now been confirmed by an undisclosed Ventures spokesperson, although no further details were given at this time. The move itself isn't exactly a surprising one, given Rose's previous, and hefty history of venturing into startups within the industry. Feel free to chime in with your thoughts in the comments section below.
Kindle Fire firmware update 6.2.2 brings full-screen browsing
The fine folks over at Amazon have further flushed out the firmware on its fiercely popular Fire tablet. Upgrading your Kindle Fire to version 6.2.2 will bring a handful of small performance tweaks, bugs fixes and, most notably, add a full-screen mode to the device's Silk browser. If you've gone ahead and rooted your Fire, applying the firmware bump will kill superuser access -- although a fresh build of BurritoRoot 2 should get you back on the straight and narrow. The new code is being pushed out over-the-air as we type, while those that enjoy the endorphin rush associated with instant gratification -- and know how to manually update a Kindle -- can find a link to the 6.2.2 firmware file below. Happy updating!
Report: In-app purchases to overtake download revenues by 2013
Here's an interesting report from Juniper Research. According to their work, mobile app revenues will reportedly grow from the current US $6 billion to a whopping $11 billion by 2015. And the majority of that revenue will come not from the standard download fee, but instead from in-app purchases, according to Juniper. The firm claims that in-app purchase revenue will top one-off download fees by 2013. That seems hard to believe, given my current anecdotal usage, but there's no question that in-app purchases are growing by leaps and bounds as a form of sizable revenue for app developers. Jupiter's report also says that the biggest problem facing mobile app growth is just plain discovery -- with so many apps out there, it's hard for users to find new apps that they like, so what you tend to see is clumps of apps getting popular rather than users going out and finding their own favorites. Services like OpenFeint and Game Center have certainly helped to share information about new apps, and of course sites like ours try to spotlight as many apps as we can. But with a store full of hundreds of thousands of apps in it, it's tough to let more than a few hundred really shine. Maybe as we move forward, developers and Apple will come up with better solutions to help do that.
FTC makes ruling in iTunes review case
The Federal Trade Commission, of all things, has laid down a ruling in the strange case of Reverb Communications' iTunes reviews. We didn't get to this story the first time around, but a PR firm named Reverb Communications (disclaimer: I've attended their press events here in LA) was accused a while back of asking its staff to leave positive iTunes reviews on some of their clients' App Store titles. This wasn't just a request to have the staff try out and review client games -- they had an "internal user reviews" process, in which employees of the firm were paid specifically to leave positive reviews -- "not over the top" were their words -- on iTunes and online message boards. Now, the Federal Trade Commission, ruling under the recent regulations for endorsements online, has decided to settle the case. No money is changing hands, but Reverb and its executive have been asked to remove all of the reviews posted. You can read more about the agreement on the FTC's website. The FTC says that anyone endorsing a product online "should disclose the material connection the reviewer shares with the seller of the product or service," and that Reverb didn't do that. For its part, Reverb and executive Tracy Snitker would like to brush the accusations off. "Rather than continuing to spend time and money arguing, and laying off employees to fight what we believed was a frivolous matter, we settled this case and ended the discussion," she told the New York Times. But this ruling seems more important than that -- it's the FTC's first enforcement of the Internet review guidelines, and so we'll have to see what kinds of precedents this case sets.
Open source video blimp controlled by an iPad
So far, we've seen a car, a helicopter, and even a Dalek controlled by an Apple device, so here's another form of transportation: a blimp, this time controlled by an iPad. Bonus points for making the video interesting and fun, too -- we get a well-edited and shot video montage of how the iPad got hooked up via code to a blimp, equipped with a propeller, a camera, and even some lights. The blimp is actually a "Blimpduino," a low-cost open source blimp design connected to an arduino controller. This blimp's controller is connected to an iPad's accelerometer, so tilting the iPad determines the blimp's movement. Plus, it looks like they even threw in some basic augmented reality through the camera, too, just for the heck of it. Very cool. Speaking of augmented reality, Yelp's Ben Newhouse suggested a while back that the relatively inexpensive iPad could be used for all sorts of tasks that previously required much more specialized computers, and something like this proves that the iPad makes an excellent and cheap touchscreen and accelerometer-based interface for any kind of remote control. I don't know if we'll be flying real blimps with iPads in the future, but any sort of remote interface could definitely make use of a quick app that hooks up our actions to mechanics on the other end. [via MacStories]
Google buys firm of former Apple employees
Google's purchase of a firm staffed with former Apple employees is surrounded by mystery, according to AppleInsider. Agnilux is a small San Jose startup founded by a few former Apple employees, most of whom left the mothership right around the time of the P.A. Semi acquisition. Other than that, nothing is known about the company. And I mean nothing -- the NYT's Bits blog even tried to do a drive-by of what they were up to, and came up with bupkis. It's probably something processor-related, but whatever it is, Agnilux is guarding it so closely that they won't even talk abstractly about what they're working on, for fear that someone will "take our intellectual property before we're ready." The closest NYT gets is "some kind of server." Google has purchased the company, for a (surprise) undisclosed sum. What do they want with it? We have no idea -- Google already knows their way around server architecture, and it certainly seems like they're a little late to start installing new processors everywhere. Conspiracy money says that they really just wanted a nice chunk of Apple -- if that's the case, then with Agnilux on the payroll, they probably got what they wanted.
iFund doubles to $200 million, supporting Ngmoco, Booyah, and others on the iPad
The iFund has been one of the driving forces behind some of the biggest names in iPhone development, so it's not a surprise at all that the investors are expanding their money pool and oversight to include the iPad as well. They're opening up the funding to a full $200 million (double what the original iFund offered to iPhone companies), and they've already got a whole slate of apps lined up from big iPhone companies like Ngmoco, Booyah, and Shazam. There will undoubtedly be a lot of successful apps on the iPad, but these are probably the biggest no brainers we'll see. It is important to note that these are all iPhone-specific companies. While there are lots of companies on the App Store that are doing iPhone as "just another platform" or have the iPhone as part of their overall strategy, the companies spotlighted by iFund all tend to be companies who are focusing on the iPhone (and now the iPad) as their business. Just as the iFund likely paid off for their iPhone investments, odds are good that they'll see the same result on the iPad. We'll have to wait and see.
