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MS in-game ad master plan: Less vomit, more BK
Microsoft in-game ad pimp Kevin Browne gave the keynote address at the GDC "Focus On" series Game Advertising Summit. This article sums up the ad happy proceedings, essential reading for those concerned about the phenomenon. Favorite quote:"Think about this consumer as somebody not to vomit all over with messages," Browne said, "but rather to engage in a discussion."Right. A discussion about Burger King.
