gadget rewind 2007
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Gadget Rewind 2007: Flip Video Ultra
It was the mid-aughts and user-generated video was on the rise: Google had just purchased YouTube and consumers were starting to get their first camera-equipped cellphones. Despite all that, the quality of video captured by phones at the time was poor, and full-fledged camcorders were still too costly for most consumers to consider. Those factors made for a perfect storm and left the market wide open for Pure Digital. In 2007, the company introduced its Flip Video Ultra, a portable device that offered a solution to all that subpar video. The Flip Video Ultra featured a simple camera that captured quality video at an affordable price. And when it was let loose on the market in late 2007, it was unstoppable -- at least for a time.
