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WHSmith will sell video games again with GAME's help
Magazine and stationary retailer WHSmith is to start selling video games in-store again, thanks to a partnership with GAME to trial concessions in a small number of locations. WHSmith pulled games from shelves six years ago due to competitive pressure from more specialist retailers like GAME and HMV. Once adversaries, the two now appear to have found common ground. For WHSmith, it'll mean being able to offer games to its customers again -- new and high-profile console releases, we imagine -- and for GAME, increased exposure on the high street, however small that increase might be.
