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How to buy a smartwatch in 2018
The smartwatch industry's identity crisis may be coming to an end. Familiar tech brands like Motorola, Microsoft and Pebble have retired from making wearables, while others like ASUS are rumored to be giving up on the category, leaving us with a shrinking selection of devices to choose from. But fitness and fashion brands have rushed to fill the vacuum, while more specialized watches are also on the rise. This means shoppers will need to prioritize some features over others. As it turns out, there's not yet a perfect solution.
Fitness wearables will live or die by their apps
This week at IFA, some of the biggest players in wearables launched their latest smartwatches. From Fitbit's debut Ionic to Samsung's Gear Sport, these fitness-focused watches also run the companies' own proprietary platforms, each offering their own app selection. For them to succeed, Samsung, Fitbit and Garmin, which also unveiled a new watch at the show, must now race to stock their stores with the best apps. That's good news for smartwatches in general, because the influx of wearable apps could do for smartwatches what it did for smartphones years ago.
