generation y
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Daily Update for December 28, 2012
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Second Life's generation gap
By now, if you've been keeping track of the metrics, it should come as no surprise to you that Linden Lab's virtual environment Second Life is dominated by Generation X and Baby Boomers. Generation Y (also popularly called Millennials) don't make much of a mark on the landscape of Second Life at all. While the boxing and labeling of generations in this fashion seems a little arbitrary, it is commonly done as demographers identify various key socio-cultural differences between the groups, though the edge-cases between them, of course, tend to be a bit blurry -- and everyone, of course, is an individual. The Metaverse Journal's Feldspar Epstein looks at assorted issues with the use of Second Life and education as it pertains to Millenials. In a broader social context, however, the generation gap between the Boomers/GenXers and the Millennials is starkly apparent. Millennials consistently number among the least active users of Second Life. The Baby Boomers dominate the virtual environment's usage landscape, followed closely by the Generation Xers. Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.
Female game shoppers persuaded by freebies, determines survey
Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most important factor in deciding where to purchase video games. Not surprisingly, "parents" and "adults" (the other vague statistical categories polled) agreed.Retailer owners may also take solace in the discovery that almost no one surveyed thought herself attracted to helpful staff or demo kiosks. Just stick with the swag and pimply-faced dimwits.*Range used by survey; official Generation Y range varies: "there is no precise consensus as to which birth years constitute Generation Y. For instance, while the periodical American Demographics typically uses 1976 to demarcate the start of Generation Y, the demographers Howe and Strauss have consistently used 'the High School class of 2000,' or those born in 1982 as their demarcation" [Wikipedia].
