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  • Giphy

    Giphy's redesigned homepage puts GIF Stories in the spotlight

    by 
    Jon Fingas
    Jon Fingas
    08.20.2018

    Giphy has been growing beyond its roots as a GIF warehouse, but you wouldn't know that if you've looked at the wave of largely unrelated animations on its home page in the past few years. The company is addressing that today by launching a redesigned home page that provides more of an editorial bent. You'll still see trending GIFs, but the front portal now focuses on curated, shareable Stories that revolve around common themes, whether it's awards shows or celebrity reactions. If you want a glimpse of the GIF zeitgeist, you won't have to go far.