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IKEA gave Dubai customers discounts based on their Google Maps travel times
IKEA's sprawling blue and yellow stores are usually located on the outskirts of cities, so for most people a trip to the Swedish furniture kingdom is a big event in itself. To reward its customers for making the trek, the company has now launched an initiative called "Buy With Your Time," where shoppers can purchase products with currency accumulated on the basis of their travel time to the store.
