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  • Huawei's Honor brand challenges Xiaomi with 3X and 3C low-cost phones

    by 
    Richard Lai
    Richard Lai
    12.16.2013

    Huawei's known for its Ascend smartphones around the world, but back in late 2011, the company also started toying with a small Honor series for select budget markets. Fast forward to today, the latter sub-brand has become Huawei's platform to compete with the sudden surge of affordable online brands in China -- most notably Xiaomi, the pioneer of that industry. With a little help from MediaTek (and ironically not Huawei's own HiSilicon), the phone maker is upping its firepower over this territory with two new dual-SIM devices: Honor 3X and Honor 3C. The Honor 3X joins the first wave of octa-core 1.7GHz MT6592-powered devices, and it boasts 2GB of RAM, a 13-megapixel f/2.2 main camera, a 5-megapixel 1.4-micron front imager plus a generous 3,000mAh battery. The 720p resolution on the glove-friendly, 5.5-inch IPS touchscreen may seem like a let-down, but in this case, Huawei reasoned that going 1080p would push power consumption up by as much as 20 percent, plus many folks may not notice the visual difference -- a point that Huawei Device Chairman Richard Yu has often echoed publicly.