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How Mattel is using AR to let you preview Hot Wheels playsets
Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. The idea is to give kids and parents a better sense of how the set looks and functions without open anything up, and without retailers wasting precious floorspace on demo units.
