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Apple gets first crack at documentaries from Ron Howard
Apple may have more than a few documentaries on tap for its upcoming streaming video service. Variety has learned that Apple has a "first-look" deal with Imagine Documentaries, the production company from Ron Howard and Brian Grazer. The move will give Apple the chance to snap up non-fiction works before other companies can jump in. While this won't guarantee that Apple will buy everything Imagine makes, it could leave competitors with shows that Apple either doesn't think will sell or don't fit its family-friendly culture.