InMobi
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Report: Apple's iOS accounts for 35% of mobile ad impressions
Apple's share of the overall mobile market seems to be heading dramatically upward, at least according to inMobi. The company measures how ads they serve (almost 100 million ads deployed each month) are filtered onto mobile devices. The figures are striking. Apple's share of ad impressions went from 23.2% in October of 2011 to 35% in January of 2012. At the same time, Android devices declined 3.2%. That's a reversal from a year ago when Android was topping the list. Android has also slipped 8.9% to an 11.6% share. The company also measures the top 3 handsets and they are all Apple products. The Apple iPhone 4, the first generation iPad, and the iPod touch are the devices that view the most advertising. Anne Frisbie, InMobi's Vice President and Managing Director, says, "The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem." Of course ad viewing is not the same as total market share, but it is an indication that Apple has made a rather large dent in connected mobile devices. [via AppleInsider]
Survey: 41% of smartphone users set to buy iPhone 5
Ad network InMobi has been asking its customers what they think of the rumored upcoming iPhone 5 (purportedly to be announced at the event in Cupertino next week), and as you might imagine, the response is overwhelmingly positive: 41% of current mobile customers in North America say that yes, they're planning to buy an iPhone 5. That's even before the phone's features or specs are officially announced, and again, that's all mobile users in the US, Mexico and Canada. 50% of those planning to buy the phone say they'll do it in the first six months. Now, as any sales exec will tell you, intent doesn't actually equal action, so there's no guarantee that these people will actually buy the phone. But demand, it's safe to say, is high. Those numbers drop off a bit if you start talking about a possible "iPhone 4GS", however. Fewer than 15% of customers say they'll go after a revised version of the iPhone, rather than an actual numbered iteration. We just don't know what Apple's planning -- there was no 5, or 4, or 4GS included in the official announcement at all. But it's clear the public is more interested in a brand new phone rather than a faster version of what we've already got. And finally, the most troubling numbers here are for the iPhone's competitors: 52% of current Blackberry users and 27% of Android users are planning to jump to an iPhone 5, and even if it's a 4GS, 28% of Blackberry users still plan to switch over. Apple's certainly got users drooling for a new iPhone -- we'll have to see what they unveil next week. [via 9to5Mac]
