instagram shopping
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Instagram lets you buy what Kim Kardashian wears right from the app
With over 1 billion monthly active users, Instagram sees a major opportunity to disrupt online shopping. And, over the past year or so, the company has been working hard to make shopping a cornerstone feature of its app. Just last month, it started allowing users buy products from a select group of brands without leaving the application, and now it's taking that one step further by opening up these features to celebrities, athletes and influencers. Starting next week, Instagram will make it easy for you to shop looks from your favorite creators: They'll now be able to tag products in their posts, giving you the ability to buy whatever they may be wearing (from apparel to cosmetics) directly from the app.
