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Last day to register for LOGIN 09
Two years ago, the group behind LOGIN got together with the desire to create a conference that would look at the industry around online games. Originally branded OGDC (Online Game Development Conference) in 2007, then ION Game Conference in 2008, they've got another great show planned for this year, full of lots of interesting topics. Among the many discussions that are planned are "Online Games 2014: Twelve spoilers for the future" and "Spam filtering in MMOs." There's also going to be networking areas, keynote lunches, and an expo area.There's only one teensy catch to this; if you're interested in attending this year, you'll nee to get over to the LOGIN site and register right now! Today is the absolute last day they're accepting online pre-registration. Considering how great the last two years of events have been, we're definitely looking forward to this year's events. Much like years past, they should prove to be illuminating.
Blackstar and the importance of narrative design
This year's ION Game Conference hosted a great cross-section of the finest minds in gaming, both industry veterans and up-and-coming developers. Among the latter was Spacetime Studios' Brandon Reinhart, Lead Designer for Blackstar, an MMO that's currently on our Droolworthy List.In Brandon's talk, entitled "Narrative Design for MMOs: Using Storytelling to Craft and Convey Vision", he applied the old maxim "Show, don't tell" to his own lecture and explained not only how to craft engaging narratives in a game, but also why doing so is important. Using his two laws of visionary design, three tools for promoting narrative design, and the Great Law of Conveying Vision, the designer didn't just make his thoughts plain, but also made us even more eager to see what Blackstar will eventually turn out to be.
ION 08: Taking an MMO community from pre-launch to live, page 2
Onto everyones favorite topic: "Fuckwads!" They're usually absolutely negative, but can they be converted?Katie says, "You can convert them!" She's rather optimistic as her URU Live experiences have taught her that anyone genuinely interested in a game can be turned to the light side. Apparently back in Katie's URU Live days there were three guys who "vehemently" disagreed with each other, but did agree that the game was broken. These three guys had an incredibly impressive discussion in a thread, so Katie invited them all into a chat room one day. She told them how impressed she was with their ability to articulate their complaints and issues. So she asked, "Do you want to be moderators?" and they agreed! In the end these three players ended up being huge advocates of URU Live. Two of them even did some tech support for the game.Identifying what a person is trying to accomplish through their behavior is also key, says Victor. Some of these people are just trying to get some attention unfortunately. Time can be wasted on the wrong people, so being able to locate and invest in people who can be brought over from the completely negative is an important skill.Meghan brings up the ones who are hopeless. There was a poster in the Lord of the Rings Online forums (a LotRO Scholar) who took great pleasure in beating people with his intellectual epee. This person eventually had to be banned, but since he'd developed a niche group around him he did take some people with him. However, it truly was the best choice for the community.If they're not a true "fuckwad" who's just trying to beat people with their intellectual epee then give them an NDA and beta access, says Craig. Letting them see the game -- and try the game -- for itself can alleviate many fears.How do you balance the smaller fansites with the big PR-fueled media outlets?"It's hard." laments Katie. Meghan chimes in with agreement, "I love the grass roots." she continues, "they're the people supporting you for basically nothing." They do it purely out of love and passion. "You can't not appreciate that." admits a solemn Meghan. Still, the truth is that developers need marketing and PR. "Sometimes you want to give the smaller sites screenshots, but you just don't have them." It's a tough place to be.Something that Craig points out is that simply showing up letting small sites know that, "Hey, you guys rock!" is all the validation most of them need. It's easy and very important.Katie mentions that she filters the smaller sites through her by taking their questions and answering some of them to the best of her ability. Then, she takes these answers to the PR folks, who of course just have to improve them (can you see the high-level trickery here?) before giving them back to her. This is a great way to reward the smaller sites.Someone in the audience suggests that big sites have passionate writers who are hired for that very fact. "Big sites aren't all completely soulless." remarks Steve.A trick that Craig makes use of is quietly suggesting to smaller websites to pay attention to news feeds over the next hour or so. This way the big sites still get that sexy press release while the small sites are able to talk in-depth about it right away. Katie brings up the problem of there being so many smaller fansites that tipping even several can make others feel like there is preferential treatment going on. She did however invite a local fansite to attend office events, purely because said fansite was nearby.Steve asks about hanging the big carrot stick in front of players so they'll be good in order to earn a early beta slot. He asks if the panelists have been any good or bad uses.Immediately Craig chimes in with, "Such as using a website where you have to play for membership to download the beta?" A square upper-cut to the jaw if I've ever seen one. Another thing to keep in mind is that giving beta keys to smaller sites so they can give them away in contests is tricky. The contest has to be incredibly fair and nigh un-cheatable. Also, it's important not to announce the names of the winners in beta slot contests, because while that may sound cool it's only really announcing the 999,999 other people that they lost.Of course the risk of letting influential individuals from the community into the game early on is "unexpected results". There's a lot of excitement about a game between the moment it's announced and the day it launches. Many players can't touch or feel the game out for themselves, so there's a risk of players building up a game in the mind that's completely different from the actual title. Craig says that it's also important to clarify what's really going into a game with the game's lead. Otherwise you'll end up over-promising, which is of course very bad. "Yes you're going to have unicorns that poop Pegasuses!" exclaims Craig. He something else well-worth remembering, saying "Once you say it, that's it. It's for real now. Somebody from the company said it and that's it."Next is the topic of dropped features which have been previously promised.We don't talk about something publicly until we see it, says Meghan. Most of the panelists have learned this lesson in the most bitter of ways as all heads are nodding in agreement. "Don't talk about it until you see it." goes the mantra.Katie says to be honest and genuine, admit that you were told to say it and so you said it, then apologize. Craig chimes in to say clear communication is incredibly important in all things. "It almost never happens, but there are times when you are told to go and say something by someone in the company." Craig reveals a bit surprisingly, to me at least. "I don't say this very often," begins Victor, "Part of our job is to advocate for the customer." A community manager sometimes needs to remind upper management that their reputation with the community literally relies on what they say. Craig also recommends trying not to say something that was dropped will be in a patch or expansion unless a lead developer commits to it."I like getting paid, so at the end of the day I'm going to do my job." notes Craig. It's best not to lose your job over it. Hopefully -- if you're lucky -- the company you work for respects the role that a community manager plays in the success of the game.Meghan brings up the fact that it's a good idea to slowly break the news to the community when you do make the post. Make it an open discussion and lead up the breaking the bad news slowly."Hey, we cut that feature!" yells Craig while giving two thumbs up.In all seriousness, a community manager has to speak to the large audience first. If there happens to be small pocket of players that are complaining loudly it's ideal to attack it and find out their issues. However, the general audience does come first. Meghan adds, "Just making sure that players know you're working on it helps."Another fun story from Katie, this time about a player they recently let into the "Friends and Family Alpha" for Stargate Worlds. This player literally could not get into the game. They ended up getting in touch with a developer through an instant messenger and figured out what the issue was together. Bringing the right players intimately close with developers and making them a part of problem solving is a huge part of the overall success equation.How do you handle negative buzz coming out even with an NDA in place?Even with an NDA there will be a point when information gets leaked out. Victor suggests taking as much control of the situations as can be taken and to look for the right people to help you spread your message. Allowing people from the community to write up a personal blog post and then send it through PR to "OK" it is smart. Combat fire with fire, essentially.Katie laments that, "There is always a vocal minority.""SOE has a crack team of ninjas." Craig says in response to the NDA question."Your team is on crack?" queries Katie. "Yes." says Craig with a great deadpan voice. Or maybe he's not kidding. Who can tell with Grimwell?What we do know -- or Craig knows, at least -- is that when NDA discussions are leaking out into the Internet it's a sign that these people didn't have a provided place to vent these problems. Without any place else to go they simply post out on their own blogs or forums.How do you deal with a buildup of negative-focused communities?"Send them lots of cupcakes." Advises Craig, most wisely. (We finally know the secret to getting SOE to send us lots of cupcakes!) The truth is that these players -- or groups of players -- aren't really interested in your game, they're just interested in being a part of the hate club. It's fun for them to be hateful and spiteful. They simply don't want to do anything else but be angry.The panel finished with lots and lots of different topics being covered, all of which continued to show me why these people are so important to the successful launch of an MMORPG. Every one of these community managers seem incredibly good natured. That's saying a lot when you consider that this is a group of people who constantly sit between the ire of fans and the supposed apathy of a developer. It's a tough job, but somebody has to constantly remind us that we're all just passionate people who all love online games.%Gallery-23015%
ION 08: Taking an MMO community from pre-launch to live
Yesterday was the final day of ION 08, but that didn't mean there weren't some incredbly great panels to attend. "Taking Your Community From Pre-Launch to Live" was just one of these panels and to make things even better it included some previous speakers I quite enjoyed hearing from.This time around the moderator was Steve Danuser (38 Studios) while Craig Dalrymple (Sony Online Entertainment) took a panelist seat along with Katie Postma (Firesky), Meghan Rodberg (Turbine) and Victor Wachter (Cryptic Studios). It's important to point out that all the panelist are in fact community managers, as opposed to Steve Danuser who is the lead content designer and director of community development for his company. However, Danuser was previously a community manager for EverQuest II.%Gallery-23015%
ION 08: Getting the most out of user generated content
One might rightfully acuse the term "user generated content" of being a rather dry way to describe what is really a fascinating trend in media: the opportunity for "users" to contribute their own creations and have them incorporated into traditionally heavily produced "content." By nature interactive, the games industry is taking notice of the power of UGC, and in a panel yesterday at ION 08 we had the chance to listen to Flying Lab's Troy Hewitt and Linden Lab's Rob Lanphier talk about how user content has been working in Pirates of the Burning Sea and Second Life. Attorney Eric Goldman of Santa Clara University School of Law was on hand to discuss some of the legal issues surrounding UGC, and the panel was moderated by Scott Warner, owner and leader of the intellectual property and technology group at firm Garvey Schubert Barer. Scott: Troy, do you want to start us off by talking about how user content has been working in Pirates? Troy: Sure. As some of you may know, we just launched PotBS earlier this year. We have a system in the game where players can create flags and sails for their ships. There's a mechanism to distribute your work and they can actually create and sell their designs as well. Players can also create and model their own ships, and other people in game will be able to use those ships. We have 30 ships now in the game made by players, and these were actually done by only 13 people; so it's a small group of dedicated people creating these ships. With the flags and sails, about 20% of our player base is creating them and a much larger percentage actually use them.
ION 08: The Agency update and RMT confusion
While attending the SOE open house event last night after all the ION 08 panels were finished, we got the chance to sit down with The Agency's lead designer Hal Milton. He talked about the game at length, which of course meant our ears and eyes were firmly directed in his direction. The first thing we feel is important to mention before getting into some new juicy details, is the recent news about downloadable content for the spy-fueled action MMO. You see there's been some confusion and in speaking to Hal he expressed his desire to clear things up. Players will in fact be able to purchase things with their hard earned money in The Agency, however, these items will not be weapons or equipment. To be clear: From what Hal told us, nothing that gives one player an instant leg-up over another will be for sale. With that out of the way, lets get on to the new information.%Gallery-22924%
ION 08: SOE Seattle studio tour
Our mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field. Operatives were dispatched, urban primitive ladies were photographed, and foyer introductions were presided over by a really cool gun. Stay tuned for more news about living the life of an elite agent, and check out the gallery for tour photos featuring concept art from The Agency, giant robots, and a not-so-secret reveal.%Gallery-22924%
ION 08: A five year forecast for MMOs
There's always a lot of discussion about what's going to be the next big thing in the MMOs industry. We all love to talk about the future and that's largely because it's a very interesting topic. So we just had to attend the "Online Games in 2013" panel at ION 08. This panel was actually introduced by Peter Freese, the ION Conference Director. It was easily one of the most packed panels I've been to thus far which is saying a lot since all the panels have been pretty well populated already.The panel consisted of Erik Bethke (GoPets Ltd), Scott Jennings (NCsoft), Bridiget Agabra (Metaverse Roadmap) and Damion Schubert (BioWare). With a group of people like this I was expecting some varied and compelling conversation on the topic of MMOs in 2013. In the end we got just that and a quite a bit more.%Gallery-22888%
ION 08: Focusing on the community manager
One of the strengths of MMOs are their communities. The stronger a community around an MMO is the more likely that game is to last into the foreseeable future. "Successfully Managing a Community Emergency" was a panel at ION 08 full of the people in charge of the communities we all take part in. Fittingly enough all of these men and women have their own friendships based on their shared experiences as well, which makes for a kind of interesting mirror effect. It was like watching the same group of people who post on these forums talk about them -- except with a bit more maturity than you'd expect. Though don't get me wrong, there was a lot of goofing about as they tackled different forum emergencies.The panel consisted of Katie Postma (Cheyenne Mountain Entertainment/Stargate Worlds), Victor Wachter (Cryptic Studios/Champions Online), Alan Crosby (Sony Online Entertainment), Meghan Rodberg (Turbine/Lord of the Rings Online, Dungeons and Dragons Online) and was moderated by Craig Dalrymple (Sony Online Entertainment/EverQuest, EverQuest 2, Free Realms).%Gallery-22796%
ION 08: MMOs and the television content model (SGW)
Joseph Ybarra, SVP of strategic operations at Firesky, the publishing subsidiary of Cheyenne Mountain Entertainment, presented a session today at ION 08 about the Stargate Worlds production model that borrows heavily from Hollywood and TV models. The goal for SGW is to approach content updates for the game more like a production cycle for television, in which an episode takes a predictable amount of time to complete (14-16 weeks in the case of Stargate Atlantis). After some background on Firesky and CME, Ybarra showed the Stargate Worlds trailer and launched into a discussion of the strategy with SGW. The idea is to adopt a movie model for the development phase and a TV model for the post-launch "live" phase. They chose to use the BigWorld middleware platform and Unreal Engine technologies in an effort to use proven tools: "don't reinvent the wheel." This allows them to both minimize risk and focus on the content.
ION 08: John Smedley keynote shows off Free Realms and The Agency
When you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future. While he did tease the audience with a hint that, "There's more Everquest in our future." Smedley left the topic of EQ at that. I've certainly had my thoughts on what the next Everquest experience should or could be like, but it's just my own personal wish.So why are we going to be looking at SOE in a different light in the near future? Two games are the reason why: Free Realms and The Agency.%Gallery-22870%
Sony Online Entertainment's John Smedley clarifies Free Realms/Agency RMT
Earlier today Sony Online Entertainment and Live Gamer released a joint statement announcing their intentions to collaborate on player-to-player RMT auction services for future titles. Both Free Realms and The Agency, in development at the moment, will offer this moderated transactional element at launch. In past SOE titles, such as EverQuest II, RMT services have been non-existant or highly limited. With these new games, all players will have the opportunity to engage in in-game item trading for real money.To clarify what the company has in store we contacted Mr. John Smedley, CEO of SOE. In our brief conversation about the announcement we touched on how this might affect the games' interactions with the PlayStation 3. We also talked about SOE's hopes for a farmer free playing environment, and what this might mean for the future of the company's relationship with Live Gamer. Mr. Smedley went even further, giving us a few sneak preview comments hinting at topics he'll be discussing in his keynote address today at ION 2008. Will a Pokemon-esque card battle system will be coming to Free Realms? Read on to find out.
ION 08: State of online games keynote
Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world. Mr. Suh described the current landscape of online gaming in Asia and the state of East-West partnerships happening at an increasing rate around the world (Activision and Blizzard, Neowiz and EA, THQ and Shanda to name a few). Crossover from West to East already has some success stories (NBA Street, e.g.) while the East to West crossover is still fairly nascent. Suh spoke to a fundamental paradigm shift in the way games are made and played in both markets as part of the reason so much of this crossover is happening now. He stressed the importance of prioritizing human and cultural connections as predicates to success for Western companies hoping to break into Eastern markets, indicating that even if the business and financial plans make sense, companies are still prone to fail if they misunderstand or gloss over the critical steps of establishing real human relations and corporate culture due diligence when aspiring to do business in Asia. All of the slides from the keynote are available in our gallery.%Gallery-22795%
ION 08: Virtual worlds for the masses
What's a virtual world? Why do we even call them virtual worlds when we could easily call them digital worlds, or just simply, worlds? This was just one of the many interesting topics discussed at ION 08 this year in a panel entitled, "Redefining Virtual Worlds for Mass Markert Consumption" which is quite the mouthful. So lets put things in a more understandable -- and far more interesting -- perspective.Whether you're talking about Club Penguin, Gaia Online or Second Life the truth of the mater is that these "worlds" are here to stay and they all share similarities -- social interaction. Not only are they here to stay, but they've only just begun to grow as a market. Which is why this panel was all the more interesting. The panel includes Erik Bethke (GoPets Ltd), John K. Bates (Mindark/Entropia Universe), Craig Sherman (Gaia Online), Rob Lanphier (Linden Lab/Second Life) and was moderated by David Elchoness (Association of Virtual Worlds).%Gallery-22798%
ION 08: What can game developers learn from web 2.0?
This is becoming a popular topic. Adam Martin, lead core programmer at NCsoft, tackled this topic today in one of ION's morning sessions entitled "Web 2.0: How I learned to stop worrying and love the internet." In light of the low cost, high audience model of web destinations like Facebook and Myspace, are MMOs even a good idea at all? Is WoW the last major MMO we're going to see? Martin started off with a brief history of MMOs starting with Ultima Online and Lineage in 1997. UO did well for years, remaining in the top 3 or 4 properties in terms of subscriber numbers, while Lineage was absolutely dominating the Asian market. When Everquest came along two years later it addressed a number of the technological problems that had been massively underrated previously, although patching was still a big and painful issue.
Meet and greet the JGE boys at ION
For those who have never had the pleasure of doing, meeting one's favorite developers can be a really world-changing experience. Having the names and faces that you read so much about on the internet turn into real living, breathing human beings is surreal, but quite rewarding. It's something we have the pleasure of doing quite frequently, but we have a feeling they enjoy seeing fans more -- since they don't ask so many probing questions.Those attending to the ION Conference next month, or even just those in the Seattle area, might be interested to know that NetDevil's Hermann Peterscheck and Scott Brown will be holding a Meet and Greet for fans on May 14th. We're told that space is limited, so much sure and RSVP on their official forums ASAP if you're interested in a spot. Their website was down at the time of writing this, but hopefully it'll be back up again soon.
SOE prez to headline ION 2008
The 2008 ION Game Conference in Seattle, WA appears to have gained it's crown jewel, with the announcement that Sony Online Entertainment President John Smedley, one of the key members of the original Everquest team, will be delivering the conference keynote. His speech will reportedly focus on the achievements of Sony Online Entertainment, and the keynote will serve as a springboard for him to talk at length about SOE's exciting new property -- The Agency. Normally I'd make some snarky remark about a company President trying to sell his game at a conference populated by the competition, but after having poured over our preview of the game from CES, I have to concede that I'm just happy we'll get to hear more about the game at length.ION, known formerly referred to by the considerably less cool sounding acronym OGDC, is a game development conference aimed at networking the increasingly international community of online game developers. Like the more generalist Game Developer's Conference, ION has lots of panels, expo space, speakers, and network opportunities aimed specifically at the guys and gals who make our favorite MMOs. Don't wait around for notes from the keynote though -- the conference isn't until the second week of May. We'll keep you posted though.
You down with OGDC? Sure, but ION sounds cooler
The Online Game Developer Conference, a place where all sorts of MMO industry luminaries can gather en mass to discuss all sorts of pertinent concepts. The conference otherwise known as the OGDC is going with a new name this year; ION Game Conference. The main reason behind this change in name and logo are said to be due to the conference's growing world-wide appeal. Last year the then-named OGDC managed to pull nearly 20% of their attendees from outside the United States. We suppose that when you're pulling that much of your attendance from Korea, Germany, Japan and Australia a moniker that evokes an electric charge of attraction is suitable.The ION Game Conference is scheduled to take place from May 13th to May 15th, 2008 in Seattle, WA at the Waterfront Marriott Hotel. If you decide to attend, early registration (including discounted attendee rates) open up on January 28th. ION claims it will offer "aggressive pricing" that won't "compromise" the conference's high quality. If you're interested in the MMO industry at all depending on the prices a trip up to Seattle in May doesn't sound so bad.[Via MMOWatch]
