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What do you do after you start Twitter? Invent a credit card reader.
If you were Jack Dorsey, one of the co-founders and current chairman of Twitter, you'd want to think about something else big to follow up on your huge success. While it doesn't sound like anything groundbreaking, Dorsey's new company Square is developing a tiny white cube (see photo above) that plugs into the headphone jack on either an iPhone or iPod touch. The cube is a credit card reader, something missing from all of those credit card apps currently in the iTunes App Store. The Square iPhone Payment System consists of the reader and an app. After a card swipe, the customer uses a finger to sign the iPod touch or iPhone, one of the participants in the transaction enters the customer's email address, and a receipt with the location of the transaction, the signature, and other standard information is emailed to the customer. While most online journalists are anticipating that this device and software are going to be used in retail (can you say Apple Store?), I think Dorsey has bigger ideas - let's face it, the guy doesn't think small. So why not make it possible for anyone with an iPhone or iPod touch to be able to accept credit cards for payments? Word has it that the card reader's manufacturing price will be as low as US$0.40, which means that Square could give away the readers and still make money on the transaction fees. [via Engadget]
Twitter founder Jack Dorsey's Squirrel project revealed... as the Square iPhone Payment System
tweetmeme_url = 'http://www.engadget.com/2009/10/17/twitter-founder-jack-dorseys-squirrel-project-revealed-as-th/'; tweetmeme_source = 'engadget'; Remember the Square iPhone Payment System we told you about back in August? If you'll recall, the device -- which involves an iPhone app and associated dongle -- enables an iPhone or iPod touch to become a kind of mini credit card reader, allowing payments to be taken on the spot, no matter where you are or how big (or small) the transaction may be. When we'd first reported the device, word on the street was that it was only being alpha tested around New York City, and there wasn't much else to say. Now, we may have a little more insight on just where this device is headed, and who's behind the project. Jack Dorsey, the man who all but built Twitter in a matter of two weeks, has been working on a half-secret start-up project since around May. His new venture -- dubbed, funnily enough, Squirrel -- is based around the concept of using the iPhone as... yep, a portable, personal cash register; essentially the exact device which Square has created. And that's no accident. In the images we ran of the Square system, you can see a domain name on a receipt: squareup.com. Squareup.com is the domain of the Square System (obviously), and a casual investigation into the site's WHOIS profile reveals registrant info that points to an office in San Francisco, and a contact email address which reads... billing@paybysquirrel.com. Square, squirrel, square... are you getting it? So the cat, er, squirrel appears to be out of the bag. Now the question is whether or not Dorsey and co. can turn this fairly obscure piece of tech into the kind of firestorm which Twitter has become -- and who knows, maybe there'll even be a business model this time. [Thanks, Little Birdie]
