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Sony admits it could do a better job marketing the PS3's "value"
Value likely isn't the first word that comes to many folks' mind when they think of the PS3 (especially given other recent console goings on), and Sony is now admitting that's partly its fault. No, it's not saying that the price is too high, but it is fessing up that it could do a better job of marketing the console's value. In an interview with Gamasutra, Julie Han of Sony corporate communications cited the PS3's ability to put PS3 downloadable content onto the PSP in particular as one feature they could do more with on the marketing front, adding that they also "don't talk enough" about Sony's "future-proofing" strategy. Of course, a price cut wouldn't hurt with that value message either but, as you may have suspected, Han would only reiterate that Sony has "no plans to do any price cuts," and that it's sticking with its strategy.[Via PS3 Fanboy]Update: It looks like Julie Han's remarks have managed to get taken out of context as they made their way across the internets, and she has since informed us that she was simply referring to the PS3's interoperability with the PSP and did not say that Sony needed to do more marketing to share the value of PS3
Sony admits more can be done to highlight PS3 value message
If you read this blog, chances are you're already familiar with Sony's "10 year mantra." PS3 is an incredible piece of tech with a lot of value built into the system. However, does your average Walmart shopper know about the things PS3 can offer? Probably not. With the $200 price difference between the cheapest Xbox 360 and PS3, Sony understands that it must do a better job at marketing its message. Julie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front," especially about features, like PS3's video store, and its connectivity with PSP. Are these things that are spoken about beyond hardcore gaming circles? Unlikely."We don't talk enough" about Sony's "future-proofing" strategy, she admits. "With the recession, as people are ... on tighter budgets, they're going to be much more conscious of how they spend their money." Sony must now try and communicate to consumers directly why the PS3 is a better option for them, even if it is more expensive.In spite of Microsoft's price drop, Sony has no plans to follow suit just yet. In fact, they're rather confident about the upcoming holiday season. "We're really confident that consumers are making choices driven by value," she says, "and we know PS3 offers that value across the board, with the built-in Blu-ray player the broadest and deepest software lineup in the industry, with LittleBigPlanet, Resistance 2, Motorstorm [Pacific Rift]... we're quite confident our holiday sales will be good."
