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India's Karbonn comes to the UK with an Android One phone, a wing and a prayer
Karbonn isn't a company the vast majority of Brits will be familiar with. Since it started out five years ago, the Indian smartphone- and tablet-maker has grown to serve over 40 countries; and today, as part of Karbonn's ongoing expansion into Europe, the company has officially arrived in the UK. Bringing with it four handsets ranging in price from £70 to £130, Karbonn's brand message is simple: Bang for your buck. Due, in part, to reasonably priced phones like the Moto G and OnePlus One, consumers are becoming ever more conscious of the value of their devices. This is where Karbonn believes its strengths lie, and that it's going to win over potential customers with its range of affordable products. I do wonder, though, whether there's really enough room in the mobile space for Karbonn to make any kind of name for itself over here.
