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Time's struggle to adapt to digital brings it near a sale (update: official)
Time Inc. hasn't had the easiest time adapting to an online world: although its brands have been pushing boundaries in digital storytelling, it has made some questionable decisions (MySpace, anyone?) and is in the midst of an overhaul that could see it selling print publications as it focuses on the internet. And now, it appears ready to receive a lifeline in a bid to stay afloat. Reuters sources claim that Meredith, the publisher of Better Homes & Gardens and Family Circle, is close to a deal to buy Time for roughly $2 billion. The move would let Meredith boost its publishing chops while spinning out its broadcasting wing.