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Spotify's quest to get it 'just right' through balanced design
In the heart of Stockholm a team of designers and engineers have been hard at work, mostly in secret, overhauling one of biggest names in music. (And no, we're not talking about Icona Pop or even an ABBA reunion.) On Birger Jarlsgatan, a street that divides the neighborhoods of Ostermalm and Norrmalm in the Swedish capital, sits the home of Spotify. Not all that long ago it was the undisputed king of subscription music services. Today it is just one of many major players in the exploding marketplace with would-be usurpers, from Google to Beats, surrounding it on all sides. Over the years it's shoehorned in new features and accelerated its international expansion, but the design stagnated. Its iTunes-like desktop client didn't just look dated, it was cumbersome and many of its features bordered on obsolete. Its mobile apps and web player filled a need, but lacked the polish and stability many mainstream customers demanded. So for the last several months a team led by Michelle Kadir (Director of Product Development) and Andreas Holmstrom (Lead Communications Designer) have been toiling away to bring Spotify into the 2010s. That means a flatter more playful look with soft edges and large images. But the company also bucked the trend towards lighter color palettes by slathering its UI with enough black to make Tomas Skogsberg proud.
