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  • Kickstarter simplifies the path to funding... or failing

    by 
    Terrence O'Brien
    Terrence O'Brien
    06.03.2014

    A lot of Kickstarter campaigns sink quickly, even with the help and advice of the crowd-funding giant's Community Managers. But, if you're super confident in your project you can skip that feedback period completely with a feature called Launch Now. Not every project can squeeze through, however. Kickstarter relies on an algorithm that determines if a campaign is ready to launch. Meet the required data points and you can just choose to "launch now."