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Inside LeEco's spectacular fall from grace
With additional reporting by Chris Ip and Richard Lai. Behind the doors of the five-star Bohao Radegast Hotel in Beijing's central business district on Monday, troubled Chinese tech conglomerate LeEco held an extraordinary shareholder's meeting to elect new directors. Outside, some two dozen protesters set up tables and held up signs asking to be paid what they were owed for services rendered. According to multiple reports, they had come from 20 cities all over China and were reportedly due about 33 million yuan (around $5 million) in all. Many of them demanded to see Jia Yueting, but the company's billionaire founder and public face was nowhere to be seen. LeEco's fall from grace has been spectacular. Once hailed as the "Netflix of China," the daring startup and its then-outspoken founder were bold enough to challenge Tesla and criticize Apple as "outdated." But in recent months, the company has faced a series of setbacks, and may be reaching its breaking point. Jia stepped down as chairman and CEO in May, while the company continues to fend off unhappy vendors who are protesting outside its Beijing headquarters. On the other side of the Pacific, LeEco has also massively scaled back its American operations, laying off hundreds of workers in the process, while facing two lawsuits from US TV maker Vizio. Faraday Future, a futuristic car company with close ties to LeEco, recently canceled its plans to build a $1 billion plant in Nevada as well. This is the tale of a company that grew too quickly. It shows how a ravenous appetite for growth without a solid financial foundation can cause a business to topple. Simply tracing LeEco's cash flow is a Herculean task, since its financial activity is obscured by a dizzying organizational structure comprising a publicly listed holdings company, privately owned organization and dozens of subsidiaries. It's incredible that LeEco was able to continue operations for as long as it did without getting into any real legal trouble. But since 2016, it has been slammed with several lawsuits. Manufacturing partners in Asia, including Zhejiang Haosheng Electronic Technology, Compal Electronics and Truly International Holdings have sued for outstanding debt. The most recent significant case was Vizio's $100 million claim for a failed $2 billion acquisition. From interviews Engadget conducted with unpaid vendors, former employees and investors, some of whom spoke on the condition of anonymity out of concern for their careers, it became apparent that LeEco's future may be in serious trouble.
LeEco CEO steps down but stays in charge
To put it mildly, LeEco has had its fair share of trouble lately. It ran low on cash due to aggressive growth, backed out of its Vizio takeover and threw its weight behind Faraday Future's electric cars despite some overly ambitious plans. Clearly, the company is stretching itself too thin -- and CEO Jia Yueting knows it. He's stepping down from the CEO role at his publicly listed company (Leshi Internet Information & Technology Corp) in the name of focus. He'll devote his attention to aspects like "core product innovation," "strategic planning" and his chairman role at Leshi. In other words, he won't split his attention like he did before.
