march madness 2012
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NCAA March Madness Live app comes to iOS, Android by tourney tip-off
Following in last year's steps, the NCAA and Turner Sports have taken the wraps off their March Madness 2012 goodies for handsets, slates and PCs. Though, unlike its 2011 variants, you'll now have to part ways with a one-time $3.99 charge in order to catch your favorite college team in action. Paying such a fee will give you an all-access ticket to watch every game during the tournament, which gets rolling this Tuesday, March 13th. Moreover, you'll also be able to customize channels to your viewing pleasure, test your knowledge in live trivia and check out how the bracket's shaping up. The action-packed March Madness Live app is available now to folks on iOS, with the Android version coming to "selected" devices by the time the tourney is underway.
DirecTV adding TruTV HD ahead of March Madness again, will let it stick around this time
Last year, DirecTV temporarily added TruTV HD to its lineup just during March Madness so its fans could catch all of the games, and it's bringing Turner-owned network back again this year. This time however, the satellite company has promised on Facebook (if a relationship is Facebook official, you know it's real) it's sticking around this time. This means not only can customers get all the college hoops this month, they can also later tune into all manner of reality TV programming. You're welcome (c) Kobe Bryant.
March Madness streams to more platforms in 2012, but not everything is free
Last year CBS and Turner Sports brought every game of the NCAA Division 1 Men's Basketball Tournament home in HD on four cable channels, and streaming for free to PCs and iOS devices. While the broadcast plans remain the same this year, if you want to stream the 41 games broadcast on cable networks then you'll need to subscribe to an affiliated TV provider (all the major guys except Time Warner) and log into the TNT, TBS, or TruTV website on your Windows PC or Mac. For the other 41 games broadcast on CBS, CBSSports.com is your (free) online resource. Live streaming on mobiles (over WiFi or 3G) has been extended to the Android platform for the first time, however after being offered for free last year the rebranded March Madness Live app will cost $3.99 this time around, which is still less than the $10 it cost in 2010. Check out the press release after the break for all the details on what's viewable where -- cord cutting sports fans will want to make some alternate arrangements.
