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  • Cherlynn Low / Engadget

    'Marie Claire' shop of the future is stuck in the present

    by 
    Cherlynn Low
    Cherlynn Low
    09.28.2017

    Traditional retail may be failing, but it's giving way to tech-infused showrooms. Marie Claire, Neiman Marcus and Mastercard teamed up to showcase some of the concepts that will be driving that development in their New York City pop-up shop, The Next Big Thing. The store is open to the public every day until Oct. 12th, at 120 Wooster Street in trendy SoHo, and according to the invite, it's "a first-to-market, hands-on retail pop-up experience bringing to life the newest innovations in fashion, beauty, entertainment, technology and wellness."