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UK watchdog calls out unlabelled Snapchat ads for the first time
The UK's Advertising Standards Authority (ASA) has its work cut out for it as the line between legitimate online content and ads gets ever blurrier. Social media "influencers" regularly flout the rules and despite the sheer volume of posts across different platforms, the ASA occasionally issues slaps on the wrists for offending Tweets and Instagram campaigns. And today, the ASA has wagged a stern finger at Snapchat posts that weren't appropriately labelled as ads for the first time.
