materials
Latest
Paper alloy takes shape for biodegradable consumer electronics (write your own origami joke)
So you're anxiously awaiting your biodegradable car and your biodegradable 3D glasses, waiting for the day when everything you own can return to the loam from which it sprang. But, what about the computer you're using this very moment? It's probably made of non-green materials like injection-molded plastic, and slapping some bamboo on it isn't fooling anyone. Design and engineering firm PEGA comes to your rescue with a new composite material made of recycled paper and polypropylene alloy. Lightweight, durable, and inexpensive to produce, it acts just like typical ABS plastic -- and it even comes in the classic soul-killing beige. Maybe this is what Apple's been waiting for.
Apple hires carbon fiber expert to posit composites
If you're going to compete in the consumer electronics business then you'd better have a solid grasp of industrial design and materials science. Otherwise, you're just another manufacturer trying to eke profit from drab slabs of commodity plastic. With the exception of the MacBook, Apple's entire Mac lineup is currently cut from aluminum. However, Apple's been caught experimenting with its newly acquired Liquidmetal materials recently, even as rumors swirl around new ultra-lightweight and durable carbon fiber components and enclosures. Speculation about the latter has been fueled by an Apple patent application for a process that would use carbon fiber materials woven into the reinforced device housings of mobile telephones, laptops, desktops, and tablets. Interestingly enough, the patent app was filed by Kevin M. Kenney (developer of the first all carbon fiber bicycle frame) on behalf of Apple back in 2009, a man who changed his job title to "Senior Composites Engineer at Apple Inc." on LinkedIn at some point after March 1st (according to Google cache). Of course, a carbon fiber laptop is far from unique -- just reference the Sony G11 from 2007 or 2008's Voodoo Envy 133 if you want to see how it's done. But if Apple makes a wholesale shift to carbon fiber in the months ahead then you can expect the horde of me-too OEMs to follow suit a year later. See the before and after LinkedIn profiles for Kenney after the break.
Just say no: Apple and Intel stop using conflict minerals
While the US government hasn't issued an outright ban against the use of 'conflict minerals' coming from the Congo, it has passed a law that will require companies who use them to tell all of us when our gadgets have been paid for (in part) with blood. Looks like Apple and Intel weren't too keen on the bad PR that would come from such disclosures, and joined the Electronic Industry Citizenship Coalition and its Conflict-Free Smelter program. The program requires mineral processing plants either prove that they don't fund the ongoing hostilities in central Africa or peddle their war-supporting wares elsewhere. For now, that means that the folks in Cupertino and Santa Clara will have to find other sources for the three Ts (tungsten, tin, and tantalum) needed to sate our technological appetites.
Gold Capped: Selling enchanting scrolls in Cataclysm
Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house, and Insider Trader, which is all about professions. Email Basil (new address is basil@wowinsider.com; old one no longer works) with your comments, questions or hate mail! Enchanting is a very straightforward business. You have a few steady sources of income; however, one of the reasons that its overall profitability is high is that Blizzard put it behind the level 84 phasing wall, making a huge chunk of the profession in Cataclysm only accessible to people who have access to the shard trader.
Lost Pages of Taborea: Finding time to play Runes of Magic
Ever since my semester started up, I've had to learn new ways to budget my time. My schedule cuts right through the middle of every day, which is both good and bad. I don't have to get up at an obscene hour for class, and I'm not in school through the night. It still makes it hard to play Runes of Magic and other MMOs, though, as it chops my free-time up into short, interspersed chunks. I initially found some ways to satiate my gaming addiction by -- gasp -- playing Perpetuum. Games like Perpetuum -- and I suspect EVE Online -- have some nice pacing that allows me to go semi-AFK while I work on homework, articles or whatever. I can find safe places with large ore deposits, lay down a large container, and mine for 30 minutes at a time or longer. I'm still visiting the world of Taborea on weekends, and I make quick pit-stops during the week to check up on my fellow guild members, but I realized during my last visit that there are some nice ways for the returning college student to get in some game time and get his or her school-work done. If you find your having trouble balancing work, school and life with RoM, you might find some satisfaction in the long term pet, guild, crafting, and skill-building goals.
Genovation G2 aims to be the greenest thing you can drive, will be made from renewable and recycled parts
One big sticking point for those still unwilling to embrace the eco-friendly credentials of electric vehicles is the undeniable fact that building an EV costs plenty in terms of resource and energy use. Hoping to counter this concern, Genovation is working on developing a new G2 electric car (the G1 was a Ford Focus modified with off-the-shelf parts to run on batteries), which will try to maximize the use of renewable and recycled materials in its construction. It's just completed the first phase of its development, where quarter-size models have been built by Tata Technologies and a bunch of simulations, analyses, and performance tests have been run. Phases two and three will involve the building of functional prototypes and pre-production road vehicles, with phase four presumably being the onset of our sustainable living utopia.
Toyota developing new type of electric motor in an effort to escape dependency on rare earth metals
Toyota's not too pleased with the general scarcity of rare earth minerals and China's near-monopolistic grip on the world's supply, so it's decided to act before it's too late. A company spokesman has been cited as saying the Prius maker is hard at work on a new electric motor design that should dramatically reduce (though seemingly not eliminate) the need for rare earths in its production. Aside from being made of less price-volatile materials, the new electric ticker is expected to be generally cheaper to manufacture. Further details aren't yet available, but we hope this turns into a classic case of necessity breeding innovation -- that Prius C concept deserves a set of internals that can keep up with its bodacious exterior.
Gold Capped: The downside of hoarding
Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house, and Insider Trader, which is all about professions. For Gold Capped's inside line on making money in-game, check in here every Thursday, and email Basil with your comments, questions or hate mail! In the beginning of an expansion, a lot of people tend to hoard goods for later. A herbalist friend of mine gathered his heart out for the first two days of Cataclysm and managed to produce something like 50 stacks of herbs. His plan for it was to use some of it on maxing out alchemy and then hold onto the rest so he could level inscription at some future point. We started talking, and it became apparent that he was aware that the price of herbs was high and would likely be much lower in a couple of weeks. This is not unique. Most people who end up with enough gatherable materials that they have to decide what to do with apparently default to hoarding it for future use instead of using it immediately or selling it -- even if they know that the value of their mats will be lower by the time they use it.
Apple exploring new scratch-proof coating
If a new patent application from Apple is any indication, the company is getting obsessive about making sure that future products are highly scratch-resistant. The U.S. Patent and Trademark Office published Apple's application this week titled "Nitriding Stainless Steel for Consumer Electronic Products," outlining methods for depositing a very thin layer (just over 15 microns thick) of nitride to stainless steel to provide scratch and impact resistance. Nitride coatings are unique in that they allow the natural feel and look of the stainless steel to show through, while creating a tough scratch-proof surface. In the patent filing, Apple notes that stainless steel is a highly desirable material for consumer electronics since it is non-magnetic and doesn't hinder Bluetooth, Wi-Fi, and cellular signals as much as other metals. However, as some iPhone 4 owners have noticed, the material is relatively easy to scratch. Apple also entered into an agreement with Liquidmetal Technologies earlier in 2010 to explore using the company's amorphous metal technology in future scratch-proof Apple products. Liquidmetal materials are twice as strong as titanium, but as easy as plastic to process. [via AppleInsider]
What will the iPhone 5 be made of?
The iPhone 4 has had its share of design-related issues. First, the external stainless steel wraparound antenna caused reception hiccups that resulted in the famous "antennagate" Apple event. Now that a much larger number of the phones are in the wild, there was a brief to-do about the relative likelihood of the iPhone 4's glass back scratching or breaking when the device is slipped into a slider case. Gdgt's Ryan Block later noted that Apple is preemptively working this issue from the engineering side, but that didn't stop the Macalope from chastising his eagerness to declare a new -gate scandal involving the phone's reliability. What could Apple possibly do with future iPhones to prevent similar hardware issues -- widely prevalent or once-in-a-blue-mood as they may be -- from cropping up once the devices are out of the corral? Blogger Raymond Wong at SyFy's Dvice site gave this question some thought in a post this morning, and he makes some suggestions about what materials the next and succeeding generations of iPhone might be made of. First, he thinks there could be a move back to plastic, since the material was used in the first three generations of iPhones, is transparent to cell phone signals, and is much more resilient to impacts. Next, he thinks that aluminum is "off the table for good," considering that it is opaque to cell phone signals and can be scratched, but he thinks there is a good chance that the materials made by Liquidmetal Technologies could be used. They remain scratch-free much longer than aluminum or steel, and could be used in an external antenna like that on the iPhone 4. Wong thinks that titanium and carbon fiber are also out of the question due to cost. Carbon fiber is extremely light, but can crack under shock, while titanium is strong and light, but tremendously expensive. What do you think the next generation of iPhones will be made of? At TUAW, we're still waiting for the new models made from unicorn tears and rainbows, but we'd like to hear your ideas in the comments.
Translated interviews offer more insight into Final Fantasy XIV's world and playstyle
We're just coming off of a holiday weekend here in the US, and Japan had their own recent stretch of holidays, so news on Final Fantasy XIV has been a little bit slower of late. But a recent group of interviews in the June 11th issue of Dengeki have been translated thanks to the team over at FFXIVCore, and they cover topics from materials of armor to the game's not-always-praised battle system. The first part of the interview talks testing and systems with Hiromichi Tanaka and Nobuai Komoto, while the second part discusses visuals and worldbuilding with planner Kenichi Iwao. Tanaka and Komoto confirm that the next phase of testing is set to begin soon, as well as dropping the news that the next test will likely feature an almost totally redesigned battle system. It's even hinted that players were never meant to experience the current system, that it was there almost as a placeholder. By contrast, Iwao discusses the lore and visual aspects of the game, talking about how items will be made from different materials, and how players who want to play a male Mito'qe shouldn't give up hope just yet. All Final Fantasy XIV fans are encouraged to read both interviews, since there's a lot of information available in both -- just the thing for the post-holiday doldrums.
iSuppli pegs iPad component costs at as little as $259.60
This shouldn't come as a shock to anyone: just because Apple's touting the "magical" $499 pricepoint of the iPad doesn't mean they're selling it at a loss. After carefully poring over the iPad's internals, iSuppli has waved its hands in the air and added up a thoroughly guesstimated bill of materials as low as $259.60 for the 16GB iPad, including $95 for screen and $26.80 for the A4 processor. Sure, we suppose we can believe that, although that number doesn't really explina the final price tag, since it fails to include include gigantic costs like, oh, say, "development." The good news for us is that there's actually a lot more complexity inside the iPad than iSuppli was expecting, and that means the raw component prices might come down over time as things like the three-chip touchscreen controller get simplified over time. What might seem silly and wasteful at $499 could seem all-too-tempting at $299.
Gold Capped: Crafting for disenchanting
Want to get Gold Capped? This column will show you how, and is written by Basil "Euripides" Berntsen, also of outdps.com, the Hunting Party podcast, and the Call to Auction podcast. Enchanting mats are a strange business. They are in constant massive demand, and can be made in a variety of ways. Every Tuesday, thousands of guilds get thousands of upgrades that need to be enchanted, every day, hundreds of thousands of players run PUG and PvP content that gives them upgrades they want to enchant, and every day, thousands of players buy things like Bolts of Imbued Frostweave, which require enchanting mats to make.
Macworld 2010: Armpocket cases are a family affair
We stopped by the Armpocket booth at Macworld last week, and while we expected to find just another accessory sales pitch, we found something surprising: a family. The product was actually designed by a couple named Jyette Nielsen and Mark Morgan, and as Mark explained the cases to us (which are made from high-quality, renewable materials like recycled bottle plastic and natural bamboo), we could see that this was a product with real people behind it. He's a retired military guy, and he and his "significant other" ("She's too smart to marry me," he joked) simply had a problem and came up with a solution: they're both runners, and they needed a sweat-proof, secure case to keep their iPods and cell phones in. Armpocket was the case they came up with. Morgan told me he didn't have any significant manufacturing experience -- the couple just went around to various trade shows and chose materials and designs based on what worked for them, and now they go around and sell their cases in retail and at the trade shows (their son was in attendance at Macworld also, selling and demoing the cases). And the Armpockets are impressive -- while they're a little bigger than the standard case, the material is all moisture resistant, the padding grips your arm well while holding your phone securely in place, and there's even something called a "flexi-lock" audio port for holding the headphone cord. The cases are US$22.95 for the regular iPod versions, up to $32.95 for more extensive models. Obviously, we didn't get to go running around the Macworld floor, so in terms of testing, I can't recommend this case over any other sturdy iPhone armbands out there. Still, it was nice to find some real people behind these often faceless accessory vendors.
McGraw-Hill CEO: "The tablet is going to be just really terrific"
McGraw-Hill's CEO Terry McGraw is obviously very excited that he's been asked to work with Apple on a brand new type of computer, and he just couldn't wait another 24 hours to tell somebody -- he showed up on CNBC today to talk about his company's latest earnings, and he more or less spills the beans, saying that Apple will "make their announcement tomorrow," that the tablet will be "based on the iPhone operating system," and that it "will be transferable" (so anything on iTunes now will go straight on the tablet?). He also says that they've got 95% of their materials up and ready to run as e-books, and it's not a stretch to think that Apple has made similar deals with other major publishers as well. This still isn't official confirmation of the tablet (remember, it's not real until Jobs is actually holding it on stage), but man, we're about as close as we can get at this point. Watch the whole video after the break, with the Apple stuff starting around the 2:50 mark.
Nexus One hardware costs $174.15, US multitouch still priceless
If, while perusing the Nexus One teardown, you were doing a mental tally of just how much each internal part may cost, here's your chance to compare your numbers to some professionally obtained figures. iSuppli reports a preliminary estimate of $174.15 for the cost of materials needed to build each handset. The research firm also congratulates Google on keeping a bill of materials comparable to most recent smartphones while having "the most advanced features of any smart phone ever dissected by iSuppli's Teardown Analysis Service." Costliest of all things was the 1GHz Snapdragon ($30.50), followed by the AMOLED display ($23.50) and memory ($20.40) from Samsung. The Bluetooth and 802.11n WiFi transceiver cost $8.20, and perhaps the most egregious spend was $12.50 on a 5 megapixel camera that many of us might never use. Hilariously enough, Google has spent $17.50 on what is clearly identified as a "capacitive multitouch touchscreen assembly" from Synaptics, though enabling it clearly remains a bridge too far.
Preparing for Wrath Day 8: Your bank
There's only 8 more days until Wrath's release. Each day until the release we'll take a look at one thing you can do to prepare for the expansion. Taking a half hour here and there to get things ready before release will let you spend more time in Northrend and less time doing some of the un-fun things.It might seem a tad strange now, but that big bank of yours is going to be more or less worthless once Wrath hits the streets. Just about everything is going to plummet in value. Liquidate your assets now or be in worse of a position than our real life economy is.There are some exceptions to that of course. You'll probably want to hang onto enchanting mats, since they can still be useful and high-value in the long run. You might also considering hanging on to some herbs for those leveling inscription. Most other raw minerals however can probably be safely sold now.
Blizzard C&Ds Datecraft, they redesign
I can't quite see the purpose of World of Warcraft (or gaming in general) flavored dating sites -- if you were looking for a potential partner, why limit yourself to only people that play this game? But nevertheless, there are quite a few of them around, so someone must be using them. Datecraft is a site that was specifically targeted World of Warcraft bachelors and bachelorettes -- at least until this past week, when Blizzard hit them up with a C&D.Well, not actually -- they only got threatened with one. We heard from the site's founders, and they tell us that they got a call from Rod Rigole, a VP of Legal Affairs over at Blizzard, who told them to cut out using Blizzard's artwork and terminology on their website was a no-no, and that they would be recieving legal papers soon. Rather than pick a fight, they instead redesigned to the standard gamer dating site you see today.But here's the kicker: they used an official fansite kit to actually make the site. Even with the stuff they give out, Blizzard seems extremely protective of their artistic IP -- they used this same technique to attack the WotLK wiki and the Glider folks as well. They'll let fans slide, it seems, but if you're making money off of their materials, beware.
Forum post of the day: Using the Auction House properly
The economy in WoW has some interesting nuances. Players spend oodles of WoW gold on their crafting professions, and sometimes manage to turn a tidy profit. I'm often surprised to see some items that are strongly in-demand, like Light Feathers. Shrewd players use the auction house to build their bankrolls. Lomentari of EU-Draenor is exasperated with people who fail to use the auction house "properly." She is angry that other crafters are selling the same product she creates for several gold lower than her preferred price. The items are placed on the auction house en masse at the low low rate, which the original poster blames on Leather Workers skilling up. She feels powerless to do anything about her "massive money loss." The original poster is willing to accept small cuts in pricing, but has a hard time deal with steep declines in prices.
Making/Money: My value chains are broken
There's a person out there who claims that all they need to know about business can be learned from World of Warcraft. A fine sentiment, to be sure, but I take issue with its accuracy. Today we are discussing the first of their eleven business topics: value chains – and why they don't work. In brief, value chain analysis states that for any good requiring multiple stages of production (meaning you don't just rip it out of your backyard and eat it), value is added at each level of refinement. Therefore the price should increase along its path to becoming a finalized product.
