McCann Erickson
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Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so
"There's a good reason why Street View is done in cars." That's a quote from Mat Bisher, associate creative director at McCann, who is teaming up with granola connoisseur Nature Valley in order to deliver a "Street View-style tour" of America's National Parks. Fast Company reports that the two have embarked on quite the ambitious initiative (dubbed Trail View), sending a cadre of well-trained hikers to some of America's most gorgeous locales with specially-rigged camera setups in tow. The goal? To capture views from near-limitless hiking trails, and bring them to your web browser starting in February 2012. Sadly, it won't be integrated into any of the platforms already in existence; it'll be its own standalone thing, but hopefully the likes of Microsoft or Google will take notice and either contribute or convert it. We're told that "layers for user-generated content, social networking and mobility, and perhaps form partnerships with travel sites" are on tap, and yes, Woodrow Wilson's ghost has purportedly approved. Update: We've added a few shots of the actual capturing in the gallery below. %Gallery-137745%
Microsoft to spend one billion dollars advertising Kinect and Windows Phone 7
Microsoft's serious about making Kinect a success. A $500 million kind of serious. That's the latest report, courtesy of the New York Post, on the change Steve Ballmer and company intend to drop to make sure that every living and breathing creature in the US knows about the controller-free controller this holiday season. That mirrors earlier analyst estimates placing the Windows Phone 7 marketing budget at a similar figure, which in total would amount to a cool billion dollars in advertising expenditure. We already know Microsoft's scooped the Old Spice Guy for WP7, but Kinect is getting the extra special carpet bombing treatment with Burger King, Pepsi, YouTube, Nickelodeon, Disney, Glee, Dancing with the Stars, People and InStyle magazines, and even Times Square all having a role to play in spreading the word. Yup, it's gonna be pretty hard to miss it.
Microsoft's "Pink" smartphone to be Microsoft-branded?
Ready for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products? Read - ZDNet Read - AdWeek
Brits ban 'old' Xbox 360 commercial
The same Xbox 360 commercial we posted last November improbably showing the release date for Halo 3 has been banned in England. The Advertising Standards Agency says the advertisement "could be seen to condone dangerous driving," despite the prominent text stating "Dramatisation. Professional stunt. Do not attempt." Apparently ad agency McCann Erickson worked closely with the ASA and were given clearance to run the ad after 9 PM. The ASA decided to ban the ad anyway stating it "reinforced the sense that the events were real, rather than fantasy, and were therefore capable of being copied." Sorry England, looks like you're just going to have to watch the ad over, and over, and over again here on Joystiq ... what a shame.The Reuters story doesn't say how long the advertisement was in circulation, but like we said, it's been on our radar since last November. If it's been in rotation in England since that time, bless the ASA, they just gave that little commercial a second life through controversy. This isn't the first time we've seen this sort of odd behavior. Boston's transit authority banned ads for M rated games after a minor Grand Theft Auto: Vice City Stories controversy. The thing was that nobody raised a fuss a year prior when Grand Theft Auto: Liberty City Stories ads were all over the same system.
Xbox 360 "Jump In" promo wins Addy
Last week, the American Advertising Federation (AAF) held its annual Addy awards, and McCann-Erickson took home the Best of Show award for their Xbox 360 "Jump In" commercial. From the press release: "This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation XBOX 360. It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired."Congrats to the creative superstars at McCann-Erickson. How about an encore?
