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Cinemassively: Coca Cola Virtual Thirst
Millions of Us and Crayon recently held a contest for Coca Cola Virtual Thirst in Second Life. Entrants were asked to submit their ideas for an innovative vending machine. The grand prize, won by Emerie May, consisted of a trip to San Francisco to collaborate with Millions of Us on their idea, plus 500,000L to spend inside SL.The Machinima for the winning idea was created by Aren Mandala, otherwise known as Michael Verdi, vlogger extraordinaire. It explains what the contest was about and showcases the winning entry. Among the features you'll discover are puzzle bottles, a snowglobe photobooth, a giant bubble ride, and a snowball vending machine. You can start your Coke puzzle by heading to Style today![Via Millions of Us]
Omnicom drives a stake into Millions of Us
One of the more recognizable names among metaverse development companies (MDCs) is Reuben Steiger's Millions of Us. Steiger's MoU has done work in Second Life, Gaia Online and Zwinky. Omnicom, reported by Reuters to be the world's largest advertising services company, has bought a stake in the company. A majority stake, or just a share - nobody's saying. Inevitably, the sale is being compared to CBS's investment in rival MDC, Electric Sheep Company - a partnership which is leading to the joint release of a CSI:NY episode revolving around Second Life, and a customized, user-friendly Second Life client. What Omnicom and Millions of Us have planned at this stage is anyone's guess - advertising is where the smart money is, of course. Could MoU be becoming the general virtual worlds arm of Omnicom? Could be.
