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Elektron's Model:Samples groovebox is $100 off for the holidays
Elektron's synths, samplers, drum machines and grooveboxes are known for their top-notch sound and unique sequencing features. Once thing they're not known for, though, is being affordable. The Model:Samples is the big exception to that rule. And it's getting even cheaper for the Black Friday and Cyber Monday. Most retailers have knocked $100 of the price, bringing the Model:Samples price to just $299 -- making it perhaps the best bargain in grooveboxes right now.
Elektron Model:Samples review: A powerful groovebox for beginners
Note: The video above mistakenly states that the Novation Circuit does not have velocity sensitive pads. The review below correctly reflects that it does. Synthesizers and samplers are starting to look more and more like consumer electronics. That's been driven in large part by companies like Korg and Roland building small, affordable devices that make instant gratification a priority. Price and ease of use are finally being treated with the same importance as sound quality, which is key for reaching budding electronic musicians and producers. Elektron, on the other hand, has always been one of those companies that focused on making high-end toys for "serious" musicians. Even its relatively affordable instruments -- the Digitakt and Digitone -- cost around $750. But the Model:Samples is different. It's a legitimate entry-level device that tries to deliver everything special about Elektron gear at a beginner-friendly price.
Elektron is making its powerful music-making sequencers more affordable
Elektron has a reputation for building high-end synths, samplers and grooveboxes with matching high-end prices. It's "affordable" options -- the Digitakt and Digitone -- have a list price of $759. Yikes. For NAMM 2019 though, it's making a legitimate play for a more budget conscious consumer with the unfortunately named Model:Samples. It has a list price of $449, but we're already seeing it for as little as $399 on some sites.
