Mollie Goodfellow
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Why do memes suddenly matter in politics?
Michael Bloomberg's failed bid to become Democratic Party nominee will go down in infamy. Not only because he bankrolled the whole thing with his own vast fortune, but also where he spent it. Bloomberg's team enlisted figures from Jerry Media, the agency connected to Fyre Festival, where he spent $1 million a day on social campaigns. He even offered minor-ish Instagram stars $150 a pop to support his campaign on the platform. But why? We asked several people connected with politics, memes, and political memes the obvious question.
